Professional Speaking

Peter Chapman will help you navigate through the retail food industry.  Go behind the scenes and up and down the aisles to learn about the retailers.   Why they are doing what they are doing and how you can increase your value to them.  The end result will be a better understanding of retailers and increased sales.

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Topics:

Current Trends in the Retail Food Industry

The retail landscape is changing all the time.  Where do your products fit?  Your retail customers have well defined priorities and you need to include these in your business planning.  What is important to your customers?  Where are they investing resources and what do they need?  Peter will help you understand the answers to these questions.   Learn to develop programs and solutions that will make your business a much more valuable resource to your retail customers.

Know your Customer Inside and Out

Learn how you can make the most of the face time you get with the retailers and how to stand out from the crowd.  What are they looking for?  How can you provide it to them?  Peter has been there, he understands how it works.
Benefit from 10 critical sources of information and know what to look for and where. What do you look for in the store?  What are they telling you when they talk to their customers?  Your interactions with the retailers will be incredibly productive when you can talk their language.  The key relationships you have with the retailers are invaluable to growing your sales.  Peter can help you navigate through these relationships and when you figure it out your sales will increase!

Is Buy Local the Right Strategy?

Throughout North America there is a growing support for local agriculture and a desire to increase the awareness of locally produced products.  Peter will explain the real benefit to producers and how you should incorporate this in to your business planning and marketing.

Focus on Both Customers

Producers put a lot of emphasis on the end user and sometimes forget the key relationship with their primary customer, the retailer.  You need to understand both customers, and design products and programs to meet the needs of both.  When you figure out how to do this, your products will be much more successful with both customers!

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Contact Peter now to book your engagement!